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Thursday, February 26, 2009

Temsa Global to enter the India bus segment

What Volvo started with the B7R changed the way we Indians looked at bus travel. Today we have players like Mercedes Benz, Cerita Motors, Swaraj Mazda Isuzu, Corona etc in the luxury bus segment. And now Turkish commercial vehicle maker, Temsa Global is looking to enter the Indian bus market too. The firm has undertaken a feasibility study on the commercial potential to set-up an integrated bus making facility in India. It has been eyeing India as the manufacturing base for Asian markets besides developing a sourcing base for automotive components for its global manufacturing operations.

Temsa is looking to introduce its long-distance inter-city coaches under the Safari brand for the urban markets. Such coaches dominate the 50,000 units-a-year Indian bus market. Currently Tata Motors and Ashok Leyland are the top players in the product segment.

The Turkish firm is looking at high local content in its buses and its officials have met more than 30 Indian component suppliers to develop a vendor base in the country. It is scouting local vendors for major components like gears, engines, seats, glass, axles and metal parts.

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